Top 5 Social Apps Performance in South Africa - Q3 2023

In the third quarter of 2023, the top 5 social apps in South Africa exhibited notable trends in their performance metrics, including weekly downloads, revenue, and active users. This data, provided by Sensor Tower, offers a comprehensive look at the unified platform performance of these apps.

TikTok Lite - Save Data displayed significant activity. Weekly downloads saw a notable rise, peaking at approximately 349K in the final week of September. The app's weekly revenue fluctuated, reaching around $285K in early July and stabilizing around $120K towards the end of the quarter. Active users also showed a steady increase, growing from about 4.9M at the start to over 5.1M by the end of September.

Facebook Lite from Meta Platforms, Inc. experienced a steady increase in weekly downloads, culminating at around 236K in the last week of September. Revenue trends were relatively stable, with weekly earnings hovering around $5K to $6K. Active users remained consistently high, starting at approximately 20.7M and reaching about 21.7M by the end of the quarter.

Instagram also showed robust performance. Weekly downloads increased gradually, peaking at approximately 118K in the final week of September. Revenue trends were varied, with a notable peak at around $10K in early August. The number of active users remained fairly consistent, fluctuating around 4.7M throughout the quarter.

Threads, a newer entrant from Instagram, saw its weekly downloads peak at about 610K in early July, followed by a decline, stabilizing around 19K by the end of September. Active users showed a similar trend, starting at 569K and ending the quarter at approximately 296K.

Status Saver - Video Saver maintained a steady performance in weekly downloads, peaking at around 42K in mid-July. Active users saw a consistent rise from approximately 384K in late June to around 429K by the end of September.

For more detailed insights and analytics on app performance, visit Sensor Tower.